Finnebrogue

Brand Strategy, Messaging, Brand Creation, Art Direction, Brand Guidelines, Social Strategy, Website Design & Build

To take the brand from “surviving to thriving” in a challenging climate for food retail brands, our challenge was to create a clear brand strategy and a positioning that brought to life the Finnebrogue story, purpose and vision.

In shaping a new corporate and consumer brand identity, we determined that the Finnebrogue ‘brand’ is the glue that holds the strategy together. Ultimately, their founders’ story underpins, and makes sense of, everything the business does, says and produces. It will become the brand that shows the world that Finnebrogue is a vehicle for changing practices in the food industry.