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Atech
Services Provided
Brand Strategy, Brand Creation, Brand Guidelines, Art Direction, Social Content, Website Design & Build, Image Creation, Brand Activations
The Brief
Atech delivers technology transformation for mid-market businesses to help build their digital and IT infrastructures. After
creating their original brand in 2013, the business had grown exponentially - and as a consequence, the brand needed to be completely reinvented to reflect their future, and not their past.
The Solution
Juxtaposing the clean, sharp CGI imagery - created in a collaboration with legendary 3D artist Peter Crowther - with people imagery brings together the technology ability with the human touch that Atech provides their clients. With a distinctive kit of assets we developed a design system that would be purposefully
disruptive to the technology support market.
Redefining the brand for digital thought leaders. Not box shifters.
