WE EXIST TO CREATE FRICTION.
How We Work
So when Stuart brought his brand experience to the table, and Tom his strategic communications background, there wasn’t always agreement. There still isn’t. And that is exactly what makes our fusion so powerful.
Because this friction is how brands will evolve and thrive in today’s complex media environment. Viewpoints are becoming more polarised. This makes brand integrity more important than ever - but it also makes it harder to maintain, and to link to both commercial and purposeful business activity.
WHEN DIFFERENT, YET RELEVANT PERSPECTIVES COLLIDE, IT LEADS TO BETTER OUTCOMES.
Propellant’s model isn’t a secret. But it's what makes us special. We bring two different, but complementary, lenses to every piece of work. It allows us to challenge each other - and our clients - to understand the opportunity from multiple angles.
How We Create Friction
