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Services Provided

Naming, Brand Strategy, Messaging, Brand & Visual Identity, Signage, Windows & Display Graphics, Brand Guidelines, Content

The Brief

The challenge was to create the name, strategic positioning, identity and multi-channel brand for a best-in-class ophthalmology and eyewear specialist in central London.

The Solution

The name we devised is unlike any other in the sector. It takes its inspiration from the part of our eye that is responsible for our central vision, most of our colour vision and the fine detail of what we see. But it also adds a unique twist - by including the initials of the lead Ophthalmologist - Mr Riaz Asaria.

It is a name that confidently sets the brand apart. A brand that will allow them to grow into a market-leader. Led by world-respected leaders in ophthalmology.

A name and multi-channel brand for a pioneering new eyecare business that aims to change the way people see the world.

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