DISCOVERY
FUEL
Diagnose what's hurting your brand. Then fix it.
FUEL identifies core truths about a brand and its place in the market.
We use a mixture of data, AI and peer review from a handpicked group of senior brand leaders to identify actionable insights that fuel meaningful strategies. Shaping a clear path forward - quickly and astutely - to achieve your commercial goals.
Our Discovery Service
Desk research of your brand and the wider competitor landscape - including AI-driven insights and manual analysis of key parameters.
ANALYSIS
We walk through our in-depth findings, presenting the quick-win opportunities along with the long-term recommendations. The FUEL report that we deliver serves as the ongoing strategic
roadmap for future success.
FUEL REPORT
A comprehensive review of the current brand position, challenges & market trends with a group of senior brand leaders, handpicked from Propellant's network.
JEDI COUNSEL
We typically conduct 5-10x 30 minute interviews with key stakeholders from leadership, internal teams, clients, customers and/or partners.
INTERVIEWS
CORE PRODUCT
CORE PRODUCT
CORE PRODUCT
BOLT-ONS
BOLT-ONS
BOLT-ONS
Brand performance benchmarking to explore market perception of your business - to identify where we need to shift gears in your brand implementation.
BENCHMARKING
Analysis & insights that uncover fresh takes on the behaviours of your key audiences, and targetable insights into the issues that matter to them.
PERSONA ANALYSIS