CREATION
IGNITE
Fuel brand momentum. With distinction.
Whether you’re looking to refresh a key aspect of your brand assets; create a new vision from scratch; tear up an existing rule book or adapt a global guidelines to create relevance for a local market - IGNITE is how we bring brand thinking into existence.
Our Brand Ignition Service
An in-depth Brand Think Tank Workshop that will interrogate all aspects of your brand story and vision. Followed by a Strategic Positioning document, with messaging that will define the hidden soul of your brand through compelling storytelling and messaging.
STRATEGIC POSITIONING
Guidelines form the basis of building brand consistency. Whether it be giving an existing Guidelines more flex, a more localised relevance, or providing a light touch Style Guide, this phase builds the consistency that creates confidence - both internally and externally.
GUIDELINES+
A brand is the sum of its component parts. Only when all of those parts are working together, can a brand truly create relevance. Whether its a new bank of images, iconography or creating a bespoke typeface, this phase shapes and defines those vital elements.
BRAND ASSETS
Following a review of the strategic positioning and agreement of the brief / requirements, we would develop concepts for evolving an existing brand or sub-brand identity, or create a new vision from scratch.
IDENTITY CREATION
CORE PRODUCT
CORE PRODUCT
CORE PRODUCT
CHOOSE ANY COMBINATION OF THE BELOW PHASES, DEPENDING ON THE SCALE OF YOUR CHALLENGE.
CHOOSE ANY COMBINATION OF THE BELOW PHASES, DEPENDING ON THE SCALE OF YOUR BRAND CHALLENGE.
CHOOSE ANY COMBINATION OF THE BELOW PHASES, DEPENDING ON THE SCALE OF YOUR BRAND CHALLENGE.
BOLT-ONS
BOLT-ONS
No matter whether audiences are B2B or B2C, it is vital that your brand projects a cohesive perception across every channel. Our 360 approach ensures that Investor Presentations, Sales & Marketing Materials and Internal Templates deliver a consistent tone of voice. Ultimately, giving your teams the tools they need to succeed.
MARKETING MATERIALS
Defining the strategy to cut through to all of your audiences on the most appropriate channels. Creating the content and templates that build greater engagement and awareness.
SOCIAL
To understand how best to deliver the most relevant solution, we audit existing content and facilitate a UX Workshop to determine the flow and structure of a website. Then design the wireframes and page templates to create compelling digital destinations for your audiences. Either working with your own developers, or utilising our own network.
WEBSITE DESIGN
BOLT-ONS
We can oversee the sourcing and purchasing of new brand imagery, or completely manage and art direct the commissioning of photoshoots, film productions and illustration to enhance all aspects of a brands' perception.
IMAGERY CREATION